Digital targeted advertising on data as simple as one’s birthday has proven effective in increasing sales. By Griffin Macary What is the AdTech Industry? Advertising technologies, otherwise known as adtech, is a term that is used to describe the software, tools, and methods advertisers use to deliver advertisements to their audience through the use of digital marketing campaigns. This includes measuring these interactions as a means to evaluate the effectiveness of an advertising strategy as well. With the first digital ad having been sold in 1993, the industry has been around for quite some time and has consistently been a transformative space as technology continues to advance. AdTech includes an umbrella of various technologies, some of which include demand-side platforms, supply-side platforms, agency trading desks, ad servers, ad networks, and much more as the industry continues to evolve and expand with time.
Understanding AdTech: An Industry Overview
Understanding AdTech: An Industry Overview
Understanding AdTech: An Industry Overview
Digital targeted advertising on data as simple as one’s birthday has proven effective in increasing sales. By Griffin Macary What is the AdTech Industry? Advertising technologies, otherwise known as adtech, is a term that is used to describe the software, tools, and methods advertisers use to deliver advertisements to their audience through the use of digital marketing campaigns. This includes measuring these interactions as a means to evaluate the effectiveness of an advertising strategy as well. With the first digital ad having been sold in 1993, the industry has been around for quite some time and has consistently been a transformative space as technology continues to advance. AdTech includes an umbrella of various technologies, some of which include demand-side platforms, supply-side platforms, agency trading desks, ad servers, ad networks, and much more as the industry continues to evolve and expand with time.